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Pura Vida CoffeePublication Date: Oct 4, 2002
Author(s): James E. Austin, Allen Grossman Type: Interactive Multimedia Product Number: 9-303-051 Language: English Length: 2 hours Description:
Tells the story of two HBS graduates who sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica. Authorized faculty can request an exam copy of a multimedia case by calling 800-545-7685 (outside the United States and Canada, 617-783-7600 ). Windows-only CD-ROM product; requires RealPlayer (available free from www.real.com); 1024 x 768 screen resolution strongly recommended; no Internet connection required. Learning Objective:
Shows the drive and motivation that drives socially oriented businesses.
Subjects Covered:
Beverages, Electronic commerce, Entrepreneurial management, Foreign markets, Small business, Social services.
Setting:
Seattle, WA; Costa Rica; Coffee; 2000
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